• 9th February 2023 Counselling Business - Brand & Web Content Brand development, copywriting, and complete website build in Squarespace for a new counselling business that extends the owner's welcoming, non-judgemental clinic into the digital space.
• 25th March 2021 VicHealth - Landing Pages Content writing and SEO optimisation for 34 landing pages encouraging women to get active for this huge Govt health campaign, adhering to strict brand guidelines. Pages received a nice traffic boost from TVC and outdoor campaigns.
26th April 2022 Centre for the New Workforce - Web Content Content development, SEO optimisation and page design to launch alt_shift_office, Swinburne Uni's new hybrid workplace consulting service.
• 27th April 2022 RACV - Content Migration Page design and digital publishing of over 250 pages in Adobe Experience Manager (AEM) for RACV's redevelopment of Royal Auto magazine online.
• 7th December 2022 Mindfulness Teacher - Brand & Web Content Squarespace website build, copywriting and brand development for a mindfulness teacher based in Melbourne, Australia. Can you guess who it is?
26th April 2022 Swinburne University - Web Content Copywriting, SEO optimisation and page design for a 4-page minisite to re-launch Swinburne Uni's learning and instructional design offering for organisations.
8th January 2020 This Girl Can VIC - Automated Email Series Content writing, email design and setup for an automated series for new subscribers to the This Girl Can movement, based on research insights from La Trobe University. Here's one.
25th March 2021 eBay Australia - Blog Posts Copywriting and SEO optimisation for 30 blog posts as part of eBay's new digital strategy, sharing top tips and gift ideas across a range of categories like fashion, homewares, outdoor, wearable tech and more. How's that for range?
6th December 2019 WorkPro - Web Content Full Website Copy and publishing on WordPress for WorkPro, a leading HR compliance and work health & safety training platform. Includes 13+ landing pages.
8th January 2020 Veneziano Coffee Roasters - Direct Mail Copywriting for a DM brochure selling freshly roasted coffee subscriptions, targeting local businesses. Minimal and clean tasting notes, with a hint of spice!
• 21st January 2020 Cabot's - Web Content Full website copy for the Cabot's Decking Service website. Sit back, relax and let Cabot's do your deck!
6th December 2019 STIHL - Digital Campaign Full campaign copy for STIHL's Black Friday and Cyber Monday 4-day campaign. Includes Website Content, Social Ads, Display Ads, EDMs and PPC.
4th December 2019 LinkedIn - Blog Post Content writing for a blog post on my personal LinkedIn about how organisations can connect with audiences on a deeper level using branded content.
6th January 2020 Specsavers - Magazine Ad Copywriting for an engaging magazine ad for Specsavers calling on ambitious professionals to join their rapid growth in Australia & New Zealand.
4th December 2019 STIHL - Mow-vember TVC Copywriting for a fun 30 second TVC sharing STIHL's proud major partnership with The Movember Foundation, with a nice offer thrown in.
4th December 2019 Envato - Campaign Email Copywriting, email design and delivery for one of Envato's Cyber Monday emails.
4th December 2019 Envato - Email Newsletter Copywriting, email design and delivery for a colourful, GIF-loaded Envato newsletter sent to customised segments of over 1 million global subscribers.
5th December 2019 Feast Watson - Magazine Ad Copywriting for a single page ad in Bunnings magazine to introduce a new product range for Feast Watson.
6th December 2019 STIHL - Campaign Concept As a copywriter, I had the pleasure of developing STIHL's Christmas major campaign theme for the year, which headlined catalogues and all promotions nationwide inc. collateral for 600+ stores.
5th December 2019 STIHL - Magazine Ad Copywriting for a double-page spread in Hardware Journal about STIHL's new battery range.